The Snowball effect
Should architects engage in PR? A short analysis shows that in advertisement architects are mainly used arty, well-recognized or at least trustworthy personalities or as characters representing creativity. Often the architect is used as a stereotype figure that is living in his own world of design and has lost all contact with the man on the street. This was beautifully exploited in an ad by Mc Donald’s, where a couple, after delivery of their architect’s home – all in clinical white! – rush to the fast-food chain to ‘have something they really enjoy’.
Of course, advertisement is only one branch of PR. But it poses the question for architects, if you should engage in PR at all.
Read more about this dilemma in an article by LEGU that was published in the brochure ‘Wonderland’ accompanying the international architectural magazine A10.
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